Another New Medium for Authors

By Midge Raymond,

  Filed under: News, On Writing

Today’s Wall St. Journal has a piece on Simon & Schuster’s newest marketing strategy — an Internet book channel,, to be hosted on YouTube and other sites, on which authors will talk for two minutes (“about as long as you can watch something on your desktop before your boss catches you,” says the chief executive of the corporation producing the videos) about their lives, how they became writers, and other such behind-the-scenes topics. The channel will focus on only Simon & Schuster authors, though the company seems open to expanding in whatever direction viewers take the most interest.

The channel will launch next month and has committed to 40 author videos, with featured authors including bestselling authors from Sandra Brown and Mary Higgins Clark to Ursula Hegi and Marianne Wiggins. You can check out the videos here as well as on the Simon & Schuster web site.

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