I couldn’t possibly define “author platform” any better than Jane Friedman does in this blog post, so I won’t even try. This is truly a post that anyone who wants to publish a book should read — even better, prospective authors should read this long before publication is on the horizon.
Whether fiction or nonfiction, books usually take a while to write — years, in most cases. Yet somehow, many authors seem to be rapidly approaching their publication dates before realizing they have to build a platform (a few years ago, this was me). And as Jane so accurately points out, building a platform does not happen overnight: In fact, a solid platform takes years to build (especially if you want to avoid all that she tell us a platform is not, such as “hard selling” and “annoying people,” which no author wants to do).
I have to admit that I began writing and publishing stories even before a “platform” was the first thing an editor or agent asked about. I didn’t know (or care) about having one — but fortunately for me, by the time I had a book contract, I discovered that I sort of did have one. I was a teacher who was developing a mailing list and writing a blog; I’d published stories in dozens of magazines and journals. Today, I work to keep up with all these things, including writing nonfiction articles, and even a book, on the creative process. I’m on Facebook and Twitter (a little reluctantly sometimes) and even though all this takes time away from writing, it’s all so important as it can still be a challenge for an author to find her audience.
For all of you out there who are still working on your books, know that it’s never to early to think about your platform. And if you cringe at the very thought of the word “platform,” you’re not alone — but think of it this way: How will you find an audience for your book? While it’s true that some writers seem to be overnight successes, the vast majority of us will have to find our audience on our own. Many authors think that marketing isn’t their job, that it’s only about the writing — yet this couldn’t be further from reality. This isn’t to say that a platform should come first, only that it’s something that needs to be developed along with your creative project so that when your book is ready for the world, so are you as a writer. After all, what’s the good in writing that book when you’re not in a good position to find all the readers you possibly can?
As Jane tells us, “It’ll be a long journey.” Start now, and you’ll be able to take your time and even have a little fun.