This is an excerpt of Jackie Bouchard’s Q&A in Everyday Book Marketing, in which she talks about e-book publishing and promotion. For more book promo information, and to read Jackie’s complete Q&A, check out Everyday Book Marketing.
Jackie Bouchard is the author of What the Dog Ate, first published as an e-book and later in paperback, and the forthcoming novel Rescue Me, Maybe. Jackie has lived in Bermuda, Canada, and the east coast of the U.S. and now lives in San Diego with her husband and her rescue pup, Rita. Her work has been published in San Diego CityBeat and the San Diego Writers Ink anthology, A Year in Ink, Vol. 3. Visit her online at www.jackiebouchard.com.
Q: What made you decide to publish in e-book format?
A: Way back in the spring of 2008 when my manuscript was “finished” (I say that in quotes because I was too much of a writing/publishing virgin at the time to realize how much work it still needed), I sent it off to an agent I really liked whom I’d met at a writing conference the previous year. I’d read a key scene in a session she led, and she’d invited me to submit it to her when it was done. She rejected it, but sent me some great suggestions. So I worked hard, sent it back to her in the fall of 2008, and she signed me! Oh, what exciting times … and then, the market crashed. By the time we finished putting the final tweaks on the manuscript, we were pitching it in early 2009. Not great timing in any industry, let alone publishing. Even though I got good rejections, they were still rejections. I tried to put the book out of my head and get on with the next one. Then, in January of 2012, I had dinner with my agent, and she encouraged me to self-publish it. Another author she represented had self-published his first book, so with his guidance I was on my way to formatting and self-publishing my first e-book.
Q: What aspect of book promotion has surprised you the most?
A: The aspect that surprised me the most is that it really can be as simple as making new connections. I’m not a good salesperson, especially when it comes to selling myself. I thought I would really hate this whole marketing/promo part of the writing “biz.” Sometimes I do start to get down about the business side of writing, but then I remember to just try to get out there and connect with people—other writers, other book lovers, and other dog lovers. If I approach it with that mindset, it makes me feel that it’s something I can accomplish, and actually enjoy doing.