This is an excerpt of Ashland library manager Amy Blossom’s Q&A in Everyday Book Marketing, in which she talks about how to approach libraries for events. For more book promo information, and to read Amy’s complete Q&A, check out Everyday Book Marketing.
And save the date! I’ll be doing a book marketing event at the Ashland library on Wednesday, October 9, at 7 p.m. Click here for more info.
Amy Blossom is the manager at the Ashland Branch Library in Ashland, Oregon, and serves on the board of Friends of the Ashland Public Library. She is the host of Open Books, Open Minds, a local television program featuring interviews with authors from the Southern Oregon community and beyond.
Q: What is the best way for a local author to approach his or her local or regional library?
A: A personal approach is much better than a cold e-mail. It’s so easy to dismiss an e-mail, whereas a phone call or even stopping in allows for a personal connection. Then, after an initial conversation, I like to get a follow-up e-mail with all the details.
Also, authors should be sure to have a hook—a way to let us know what the book is about and why it would be of interest. We get a lot of requests, and it helps if your book or presentation has a fascinating angle to it.
If you’re a new, unknown author or a self-published author, show that you are prepared to help bring in your own audience—if no one knows who you are, it’s hard to get people to show up for an event. Joint events or group events have the potential to bring in more attendees, so you may want to team up with someone, not only to be sure you get enough people but also to broaden the exposure you’ll get for your own book.
Q: What are some of the ways in which authors can support their local libraries?
A: Offering an event is in itself a great way to support the library. We also appreciate it when authors donate a copy of their book. Donating a copy along with ordering information, especially for self-published authors, is a wise idea because most libraries like to have local authors in their collections.
Keep in mind that most libraries require that self-published books meet the same criteria as other books; for example, there needs to be a strong local interest, or the book should have received at least two professional media or industry reviews. So it’s a good idea to ask about such requirements when you consider donating a book to your local library.
I recently read a study noting that library users buy more books than any other type of book buyers. People often don’t think of library users as big buyers, but being big readers in general, they are. So even if you may not sell a lot of books at an event, just by being there, you can still gain readers down the road.