The contest, inviting writers to submit novels with a hefty $85 fee, promised a $100,000 award to the winner, plus “representation” by the Sobol Literary Agency, a brand-new entity apparently founded for the sole purpose of administering this contest (it has no clients and is not a member of AAR). The award did not include publication until a division of Simon & Shuster offered to publish the top three winning manuscripts.
This, along with a few high-profile judges, gave the contest some legitimacy — but the fact that this award did not receive enough submissions to sustain itself (even after extending the deadline) brings up some interesting questions. Perhaps writers, always vulnerable to publishing scams that are still rampant in the industry, are becoming more savvy. Perhaps the increasing ease and lower costs of self-publishing have reduced the need for a writer to go the traditional publishing route.
The contest, which hoped to draw 50,000 submissions, had received only 1,000 manuscripts by December. And the contest rules stipulate that “in the event less than 2,000 entries meeting the minimum standard criteria of the Contest are timely received by Sponsor, Simon & Schuster reserves the right to not award any publication prize.” This caveat, as well as the writer’s requirement to sign on with the yet unproven Sobol Agency, might have been among the many reasons writers did not respond as enthusiastically as the contest’s administrators hoped.
We may never know whether this contest would have turned out to be a good one, but the way it has ended certainly speaks volumes. The good news is that writers have lost nothing but their time, and the cost of paper and postage; the Sobel Award has promised to refund all entry fees. And, thanks to the contest’s outspoken industry critics, the even better news is that the contest’s failure might indicate that writers are feeling more confidence in their own work. The fact that this contest couldn’t continue seems to show that rather than forking over hefty reading fees, writers are willing to wait for their right to representation that reflects the industry’s ethical standards.