Authors and publishers have found yet another way to create buzz for their books … the New York Times ran a story yesterday on literary cruises, one of the newer trends in bookselling. The cruise featured is called “Book It to Bermuda,” which leaves out of Boston and entails five days at sea with popular authors. Rough seas aside (one presenter had to give her talk sitting down, due to high waves), both authors and readers — and especially publishers — are optimistic about the idea of books at sea.
Readers, of course, reported enjoying the authors as well as hanging out with others with similar literary interests. The authors’ experience was “special”; the story quoted one writer who was approached by fans in the bathroom and at the spa. And the book distributors reported good news on sales: authors sell books on the ship and have also seen increased sales after a cruise, thanks to travelers’ word of mouth.
The article notes that a typical Ship Lit cruise passenger is “older and female,” which creates a good match for such books as romances, as well as health and fitness books — but if the trend continues, we may see a wider variety of authors and themes. If you are in the market for a cruise, a literary cruise might be worth looking into — especially if you’re an author with a book to promote and you respond well to Dramamine. Bon voyage!