Category: The Writing Life


Win a copy of EVERYDAY BOOK MARKETING!

By Midge Raymond,

Authors: If you don’t already have a copy of Everyday Book Marketing, win a copy from this Goodreads giveaway!

 

Goodreads Book Giveaway

Everyday Book Marketing by Midge Raymond

Everyday Book Marketing

by Midge Raymond

Giveaway ends September 25, 2013.

See the giveaway details
at Goodreads.

Enter to win

 



Mini Q&A with events manager Susan McBeth

By Midge Raymond,

This is an excerpt of Susan McBeth’s Q&A in Everyday Book Marketing, in which she talks about how authors can connect with readers through nontraditional book events, and how authors can plan the perfect event to promote their books. For more book promo information, and to read Susan’s complete Q&A, check out Everyday Book Marketing.

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Susan McBeth is the founder and owner of Adventures By the Book, which provides opportunities for readers to connect with authors through events and worldwide travels. She has worked as an event coordinator for more than twenty years, including as director of events and marketing at an independent bookstore, and has hosted events ranging from small, intimate gatherings for debut authors to large-scale events with high-profile and bestselling authors. Susan is also hosting the Southern California Author Academy, a monthly series of interactive workshops on book promotion for authors, beginning September 29, 2013, in San Diego.

Q: In what ways can nontraditional book events be good for sales and exposure?


A: Nontraditional book events are a fabulous way to increase sales and exposure for a variety of reasons. Keep in mind that the most successful events are those in which the author and the reader make a connection on some level. And when that magical connection occurs, you are more likely to generate increased book sales and exposure, as these readers will want to share with others the “experience” they just had.

Q: What are a few examples of non-bookstore events an author might try?


A: The best kind of nontraditional book event is one that is a good fit for an author’s particular book, keeping in mind that the primary goal is to make a connection with the reader.

For example, say you have written a lighthearted, fun piece of fiction. Since the best way to connect is to envision what it is you want your readers to feel or experience when they read your book, try to anticipate your demographic. In this case, your audience will likely consist of women who want to laugh and be entertained. A happy hour event would be a great fit, then, because it has the same goals in mind. And if you are not an experienced or naturally gifted speaker, sipping a glass of wine and sitting informally amongst a group of readers is much less intimidating and more natural than lecturing in a more formal setting, and allows you an opportunity to chat one-on-one with readers. And when readers share a glass of wine and some appetizers, they already start off an event having a good time and possessing a mindset that the fun will continue, so your connection has begun even before you start speaking.

For more advice from Susan, and to read Susan’s complete Q&A, check out Everyday Book Marketing.

Click here to visit Susan’s website. 

To learn more about the Author Academy, click here. And for more details about this series of workshops, see this blog post by Susan on what’s to come.



Q&A on Everyday Book Marketing with Erika Dreifus

By Midge Raymond,

I am absolutely delighted to be featured on Erika Dreifus’s website in this Q&A, in which we chat about Everyday Book Marketing, my own adventures in book promotion, and what new authors need to know about marketing.

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Check out the Q&A here, and if you haven’t already subscribed to Erika’s newsletter, The Practicing Writer, click here for the current issue and to sign up — this resource is a must for all writers!





Calls for submissions!

By Midge Raymond,

There are a few great opportunities for fiction writers coming up, so I wanted to mention a few upcoming awards and deadlines…

The submission deadline for the 2013-14 Bear Deluxe Magazine Doug Fir Fiction Award is September 3!

The Bear Deluxe Magazine welcomes submissions of previously unpublished short stories up to 5,000 words, relating to a sense of place or the natural world, interpreted as broadly or narrowly as the author defines.

Details:
Entry Fee: $15
Word limit: 5,000
Grand Prize: $1,000, writer’s residency at Sitka Center for Art & Ecology, national publication, and manuscript review
Finalists: Manuscript review, recognition, publication consideration

Click here for more information and complete details.

 

The Press 53 Award for Short Fiction opens September 1!

The Press 53 Award for Short Fiction will be awarded annually to an outstanding, unpublished collection of short stories. This contest is open to any writer, regardless of his or her publication history, provided the manuscript is written in English and the author lives in the United States. The winner of this contest will receive publication, a $1,000 cash advance, travel expenses and lodging for a special reading and book signing party at Press 53 headquarters at the Community Arts Café in downtown Winston-Salem, North Carolina, attendance to the 2014 Press 53/Prime Number Magazine Gathering of Writers, and ten copies of the book. Click here for full details.

 

Everywhere Stories: Short Fiction from a Small Planet seeks submissions until December 31!

Editor Cliff Garstang seeks submissions for a new anthology titled Everywhere Stories: Short Fiction from a Small Planet, to be published by Press 53 in Fall 2014. This is an anthology of short fiction (short stories of any length, including short shorts and flash) set around the globe, including the United States. Click here for full details and how to submit.





Weekly Writing: Noise

By Midge Raymond,

Write about a noise you dislike, from fingernails on a chalkboard to the sound of people eating bananas to weekend-morning leaf blowers. Describe a time you heard this sound, the circumstances, and how you reacted. (Fiction writers: This is an excellent exercise to apply to one of your characters.)

underwood



Author Academy beginning in September in San Diego!

By Midge Raymond,

When Forgetting English was published back in 2009, I was overwhelmed with all the book promotion I had ahead of me. And one thing I learned quickly was that I could promote my book around the clock, and it still wouldn’t be enough. Because there’s always more that can be done, how does an author decide where to start and — just as important — where and when to end?

everydaybookmarketing

The bad and good news is that there is no end to book promotion, but you can find a balance. This is one of the reasons I wrote Everyday Book Marketing. And I am absolutely thrilled to be part of Adventure by the Book‘s new Author Academy, which launches in September and offers incredible opportunities for authors to prioritize, strategize, and make the most of their budgets, even if time and/or dollars may be hard to find.

The inaugural workshops for the Author Academy will take place on Sunday, September 29, in San Diego. The day will be divided into two parts, starting with a general overview of Everyday Book Marketing that covers essential book promotion basics (from 10 to 11:30 a.m.), followed by an interactive workshop (from noon to 2:30) that builds upon the morning session and in which, using a checklist, you will create your own customized marketing plan. Click here for more details and for registration details.

I’m particularly excited about teaming up with Susan McBeth of Adventures by the Book, whose Author Academy series will continue with monthly interactive workshops covering everything from how to take the best author photo possible to how to shine at your book events.

susan

Visit Adventures by the Book for more info — we hope to see you in September!





Weekly Writing: Local news

By Midge Raymond,

Write about a local news story. Begin with the actual story, then take it in a fictional direction — create your own ending, have the main players go off in some other direction, etc. Just have fun with it.

Here’s an example of a recent news piece from where I live: A man burglarized a home, then fell asleep on the lawn of the burgled home; this is how he was caught. (I can’t wait to write about this and see where it takes me.)

underwood





Bookstore Geek: The Writers’ Workshoppe

By Midge Raymond,

I was delighted to visit The Writers’ Workshoppe while I was at the Port Townsend Writers’ Conference last week — this spot is a veritable candy store for writers (literally; the store sells chocolate and other goodies).

writers workshoppe

This amazing bookstore and writers’ center offers an abundance of books, gifts (fabulous T-shirts, mugs, coffee, writing implements, and other necessities for readers and writers), as well as writing workshops. Owner (and writer) Anna Quinn‘s vision is that of what every bookstore should be — a hub for writers, readers, and all things literary.

workshoppe2

It’s especially fun to browse the stacks here, as Quinn does not merely stock the shelves; she is a curator of her inventory and has arranged books by subject and theme as well as the usual categories, with such sections as “Influential Women Writers You May Not Have Read” and “Best Kick-Ass Female Characters.”

writers as characters

This wonderful spot also offers classes, from weekly workshops to one-day intensives, for writers of all levels and genres. These classes are both literary and hands-on:  offerings include everything from poetry and fiction to social media and blogging classes for writers.

workshop

The Writers’ Workshoppe is located in beautiful downtown Port Townsend and is a must-visit for writers and readers … and those who love them.