The penguins of Patagonia

By Midge Raymond,

So often when people think of penguins, they picture the icy landscape of Antarctica. Yet only four of seventeen penguin species come ashore in Antarctica — while all live in the Southern Hemisphere, most do their breeding in non-icy places, from the little penguins of Australia to the tropical Galápagos penguins, to the Magellanic penguins of Argentina.

One of the most breathtaking places to see penguins is in the Chubut Province of Argentina, which features the largest Magellanic colony in the world, with more than 200,000 breeding pairs of penguins. These penguins come ashore at Punta Tombo every autumn to build nests, meet or reunite with their mates, and raise their chicks.

Studying and protecting these birds is important for so many reasons — for one, the more we know about penguins, the more we know about the state of our oceans, and the better job we can do taking care of the planet and all its wildlife.

Check out this video to see the gorgeous Magellanic penguins (and their chicks!) of Punta Tombo — and visit the Center for Ecosystem Sentinels to learn more and to support its conservation work. And of course, if you want to visit this colony and see it up close and personal, join me and Adventures by the Book in Argentina in October of 2018!

 



Join me in Patagonia in October 2018!

By Midge Raymond,

Save the dates: October 29 to November 6, 2018!

Join me and Adventures by the Book on a journey through the majestic land of Patagonia and immerse yourself in the setting that helped inspire My Last Continent.

When I volunteered at the Punta Tombo penguin colony in Argentina, helping with a penguin census of the largest Magellanic colony in the world, my experience with the land, penguins, and dedicated scientists was a big inspiration for My Last Continent. Join us to see this spectacular colony firsthand, learn about its incredible history, and find out how to help conservation efforts in this extraordinary part of the world.

In addition to meeting hundreds of penguins, you’ll also have the opportunity to see and experience wildlife in ways you never imagined as we travel from Buenos Aires to Punta Tombo to the UNESCO World Heritage site Peninsula Valdes, where penguins, rheas, guanacos, foxes, sea lions, elephant seals, orcas, and many more stunning creatures reside. We’ll have a uniquely intimate experience with nature based at the private estancia Rincon Chico, accompanied all the way by a team of experienced local guides.

And if you’re up for a further adventure into the icy places of My Last Continent, there is an optional add-on excursion to Antarctica!

This literary & wildlife adventure includes…

  • Welcome dinner & tour in arrival city Buenos Aires
  • Penguin & wildlife excursions, including whale watching, with local guides
  • Signed copy of My Last Continent
  • …and so, so, so much more!

Reserve your spot before January 31, 2018, for a $300 discount — reservations are limited as this will be an intimate, exclusive tour. Learn more here, and feel free to contact me or Susan McBeth (susan@adventuresbythebook.com) with any questions you have.



Join me tonight for an Antarctic adventure & film screening

By Midge Raymond,

I am delighted to be speaking at the Tierrasanta Talks Adventure tonight at 6:15 p.m. This event, by the fabulous Adventures by the Book, is $10 and supports the Tierrasanta Village of San Diego — a nonprofit, grassroots membership organization that enables its members to age in place in a caring community setting — which will receive a portion of tonight’s proceeds.

Screen Shot 2016-07-03 at 4.54.04 PM

Join us for drinks at 6:15, followed by a reading and discussion of My Last Continent — as well as all things Antarctic and penguin! — and then stay for a screening of the Academy Award-winning film March of the Penguins. I look forward to seeing you there!

Screen Shot 2016-07-03 at 4.53.52 PM



Let’s talk about book marketing…

By Midge Raymond,

I was delighted to chat about Everyday Book Marketing with Adventures by the Book — and am especially looking forward to talking with authors on Thursday, November 6, at the AuthorPreneurs monthly Dinner Series. (Click here for more info and to register — $25 includes dinner and a free copy of Everyday Book Marketing!)

Screen Shot 2014-11-01 at 4.58.28 PM

Also coming up next week is a chat with Sheila Bender on KPTZ’s In Conversation … the show will air on Tuesday, November 4, at 12:05 p.m. and on Thursday, November 6, at 5:35 p.m. Join us for a conversation about writing, environmental fiction, and small presses.



Author website essentials

By Midge Raymond,

I’ve just returned from Port Townsend, where I taught an afternoon workshop on Everyday Book Marketing at the fabulous Writers’ Workshoppe, during which we spent quite a lot of time talking about the essentials of author websites. I’m glad to see this article in Publishers Weekly covering the same territory, and very happy to have been a contributor.

PW

An author website is important for so many reasons — and yet so many essentials get overlooked quite easily. Alison Schiff does a great job here of covering all the basics.

Check out the article here…and for those of you in Southern California, visit Adventures by the Book for information on an entire series of book marketing events (covering author websites and much more!) from the SoCal Author Academy, beginning with internationally bestselling author Lisa See in October.



Mini Q&A with events manager Susan McBeth

By Midge Raymond,

This is an excerpt of Susan McBeth’s Q&A in Everyday Book Marketing, in which she talks about how authors can connect with readers through nontraditional book events, and how authors can plan the perfect event to promote their books. For more book promo information, and to read Susan’s complete Q&A, check out Everyday Book Marketing.

susan

Susan McBeth is the founder and owner of Adventures By the Book, which provides opportunities for readers to connect with authors through events and worldwide travels. She has worked as an event coordinator for more than twenty years, including as director of events and marketing at an independent bookstore, and has hosted events ranging from small, intimate gatherings for debut authors to large-scale events with high-profile and bestselling authors. Susan is also hosting the Southern California Author Academy, a monthly series of interactive workshops on book promotion for authors, beginning September 29, 2013, in San Diego.

Q: In what ways can nontraditional book events be good for sales and exposure?


A: Nontraditional book events are a fabulous way to increase sales and exposure for a variety of reasons. Keep in mind that the most successful events are those in which the author and the reader make a connection on some level. And when that magical connection occurs, you are more likely to generate increased book sales and exposure, as these readers will want to share with others the “experience” they just had.

Q: What are a few examples of non-bookstore events an author might try?


A: The best kind of nontraditional book event is one that is a good fit for an author’s particular book, keeping in mind that the primary goal is to make a connection with the reader.

For example, say you have written a lighthearted, fun piece of fiction. Since the best way to connect is to envision what it is you want your readers to feel or experience when they read your book, try to anticipate your demographic. In this case, your audience will likely consist of women who want to laugh and be entertained. A happy hour event would be a great fit, then, because it has the same goals in mind. And if you are not an experienced or naturally gifted speaker, sipping a glass of wine and sitting informally amongst a group of readers is much less intimidating and more natural than lecturing in a more formal setting, and allows you an opportunity to chat one-on-one with readers. And when readers share a glass of wine and some appetizers, they already start off an event having a good time and possessing a mindset that the fun will continue, so your connection has begun even before you start speaking.

For more advice from Susan, and to read Susan’s complete Q&A, check out Everyday Book Marketing.

Click here to visit Susan’s website. 

To learn more about the Author Academy, click here. And for more details about this series of workshops, see this blog post by Susan on what’s to come.



Author Academy beginning in September in San Diego!

By Midge Raymond,

When Forgetting English was published back in 2009, I was overwhelmed with all the book promotion I had ahead of me. And one thing I learned quickly was that I could promote my book around the clock, and it still wouldn’t be enough. Because there’s always more that can be done, how does an author decide where to start and — just as important — where and when to end?

everydaybookmarketing

The bad and good news is that there is no end to book promotion, but you can find a balance. This is one of the reasons I wrote Everyday Book Marketing. And I am absolutely thrilled to be part of Adventure by the Book‘s new Author Academy, which launches in September and offers incredible opportunities for authors to prioritize, strategize, and make the most of their budgets, even if time and/or dollars may be hard to find.

The inaugural workshops for the Author Academy will take place on Sunday, September 29, in San Diego. The day will be divided into two parts, starting with a general overview of Everyday Book Marketing that covers essential book promotion basics (from 10 to 11:30 a.m.), followed by an interactive workshop (from noon to 2:30) that builds upon the morning session and in which, using a checklist, you will create your own customized marketing plan. Click here for more details and for registration details.

I’m particularly excited about teaming up with Susan McBeth of Adventures by the Book, whose Author Academy series will continue with monthly interactive workshops covering everything from how to take the best author photo possible to how to shine at your book events.

susan

Visit Adventures by the Book for more info — we hope to see you in September!