Why elephant seals are awesome

By Midge Raymond,

I adore elephant seals. They are among the most interesting creatures on the planet to watch (and I’ve traveled to a lot of continents to watch a lot of creatures).

For one, they really know how to enjoy life, as you can see in the video I took of this happy girl on a beach on South Georgia Island.

They are also hilariously disgusting, and visiting elephant seals during their molt is an extremely good time to see them at their most appalling. They lie on the beach — gigantic, lazy, grunting beasts who are tumbling all over each other, sometimes fighting, and always bellowing —and you can smell them long before you catch sight of them. Here’s a video of a male calling out to all those near and far…and by the way, the males piled up in this video weigh up to 8,000 pounds and reach 7 feet tall when they rise up to fight one another.

And perhaps my favorite image from my visit to Gold Harbour on South Georgia Island was this one — a skinny, post-molt gentoo penguin appearing to flee the wrath of this elephant seal. (The gentoo was in reality doing no such thing — he was only making his way to the beach — but when it comes to wildlife photography, timing is everything.)

For all of you who are now convinced you must meet these incredible creatures yourself, join me and Adventures by the Book on our Penguins & Patagonia journey this October! We will be meeting the Magellanic penguins featured in My Last Continent (and there’s an optional excursion to Antarctica if you’d also like to meet the gentoos, chinstraps, and Adélies), and we will also have a chance to spend quality time with elephant seals during their mating season. (You can imagine how entertaining that will be.) Click here to learn more about this upcoming adventure.



Happy Penguin Awareness Day!

By Midge Raymond,

January 20 is Penguin Awareness Day, and it’s more important than ever that we celebrate (and work to protect) these amazing animals.

If you’ve read My Last Continent, you’ve met the Adélie, gentoo, chinstrap, emperor, and Magellanic penguins. Last November, I was delighted to meet a new species: the Tawaki, or Fiordland-crested penguin. (Tawaki is the Māori name, meaning crested; these birds are found only on the South Island of New Zealand.)

The amazing Tawaki live in the rainforest, nesting under tree roots and bushes. They hike from the ocean across sandy beaches, over sharp rocks, and up steep banks to get to their nests. Sadly, there are only about 3,000 of these incredible penguins left on earth.

The Tawaki are endangered due to several factors, including predators on the island (non-native species such as stoats, possums, rats, and feral cats), climate change, and human disturbance (from tourists to the fishing industry). Tawaki are very shy, and it’s rare to see them — and when you do, you have to be very careful to keep your distance; if they come back to shore to feed their chicks and a human is near their path to the nest, they will get frightened and return to the ocean, leaving their chick to go hungry.

How can you help penguins like the Tawaki stay with us forever?

  • Consider giving up seafood, or even cutting back. You’ll save more fish for the birds, and you’ll help ensure that penguins and other creatures don’t get killed by fishing nets and longlines.
  • Be a respectful birdwatcher. Visit penguins with guides who know how to keep a safe distance, or learn about their habitat so that you can be sure to stay out of harm’s way.
  • Do all that you can to combat climate change (see the Climate Reality Project and Cowspiracy for some good tips).
  • Support conservation efforts like the Center for Ecosystem Sentinels, which monitors penguins and works on the ground to ensure protections for them.

And keep learning! The more you know of these majestic creatures, the more inspired you’ll be to help save them. Join me in Patagonia in October to meet Magellanic penguins up close and personal at the largest colony in the world. This journey will be a small group of travelers who will meet with local researchers to learn more about their work with this colony, and with any luck, we’ll get to meet Turbo the Penguin as well (the inspiration for the Admiral Byrd character in My Last Continent). Learn more here.

Happy Penguin Awareness Day! (And thanks to John Yunker for these wonderful photographs.)



The penguins of Patagonia

By Midge Raymond,

So often when people think of penguins, they picture the icy landscape of Antarctica. Yet only four of seventeen penguin species come ashore in Antarctica — while all live in the Southern Hemisphere, most do their breeding in non-icy places, from the little penguins of Australia to the tropical Galápagos penguins, to the Magellanic penguins of South America, who can also be found in the Falklands, like this little guy I saw on Saunders Island this winter (he’s not nearly as agile on the rocks as the local, and very aptly named, rockhopper penguins!).

There are many wonderful places in the world to see penguins, but one of the most breathtaking is in the Chubut Province of Argentina, which features the largest Magellanic colony in the world, with more than 200,000 breeding pairs. These penguins come ashore at Punta Tombo every autumn to build nests, meet or reunite with their mates, and raise their chicks.

Studying and protecting these birds is important for so many reasons — for one, the more we know about penguins, the more we know about the state of our oceans, and the better job we can do taking care of the planet and all its wildlife.

Visit the Center for Ecosystem Sentinels to learn more about the penguins of Patagonia and to support its conservation work. And of course, if you want to visit this colony and see it up close and personal, join me and Adventures by the Book in Argentina in October of 2018!



Join me in Patagonia in October 2018!

By Midge Raymond,

Save the dates: October 29 to November 6, 2018!

Join me and Adventures by the Book on a journey through the majestic land of Patagonia and immerse yourself in the setting that helped inspire My Last Continent.

When I volunteered at the Punta Tombo penguin colony in Argentina, helping with a penguin census of the largest Magellanic colony in the world, my experience with the land, penguins, and dedicated scientists was a big inspiration for My Last Continent. Join us to see this spectacular colony firsthand, learn about its incredible history, and find out how to help conservation efforts in this extraordinary part of the world.

In addition to meeting hundreds of penguins, you’ll also have the opportunity to see and experience wildlife in ways you never imagined as we travel from Buenos Aires to Punta Tombo to the UNESCO World Heritage site Peninsula Valdes, where penguins, rheas, guanacos, foxes, sea lions, elephant seals, orcas, and many more stunning creatures reside. We’ll have a uniquely intimate experience with nature based at the private estancia Rincon Chico, accompanied all the way by a team of experienced local guides.

And if you’re up for a further adventure into the icy places of My Last Continent, there is an optional add-on excursion to Antarctica!

This literary & wildlife adventure includes…

  • Welcome dinner & tour in arrival city Buenos Aires
  • Penguin & wildlife excursions, including whale watching, with local guides
  • Signed copy of My Last Continent
  • …and so, so, so much more!

Reserve your spot before January 31, 2018, for a $300 discount — reservations are limited as this will be an intimate, exclusive tour. Learn more here, and feel free to contact me or Susan McBeth (susan@adventuresbythebook.com) with any questions you have.



Join me tonight for an Antarctic adventure & film screening

By Midge Raymond,

I am delighted to be speaking at the Tierrasanta Talks Adventure tonight at 6:15 p.m. This event, by the fabulous Adventures by the Book, is $10 and supports the Tierrasanta Village of San Diego — a nonprofit, grassroots membership organization that enables its members to age in place in a caring community setting — which will receive a portion of tonight’s proceeds.

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Join us for drinks at 6:15, followed by a reading and discussion of My Last Continent — as well as all things Antarctic and penguin! — and then stay for a screening of the Academy Award-winning film March of the Penguins. I look forward to seeing you there!

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Let’s talk about book marketing…

By Midge Raymond,

I was delighted to chat about Everyday Book Marketing with Adventures by the Book — and am especially looking forward to talking with authors on Thursday, November 6, at the AuthorPreneurs monthly Dinner Series. (Click here for more info and to register — $25 includes dinner and a free copy of Everyday Book Marketing!)

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Also coming up next week is a chat with Sheila Bender on KPTZ’s In Conversation … the show will air on Tuesday, November 4, at 12:05 p.m. and on Thursday, November 6, at 5:35 p.m. Join us for a conversation about writing, environmental fiction, and small presses.



Author website essentials

By Midge Raymond,

I’ve just returned from Port Townsend, where I taught an afternoon workshop on Everyday Book Marketing at the fabulous Writers’ Workshoppe, during which we spent quite a lot of time talking about the essentials of author websites. I’m glad to see this article in Publishers Weekly covering the same territory, and very happy to have been a contributor.

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An author website is important for so many reasons — and yet so many essentials get overlooked quite easily. Alison Schiff does a great job here of covering all the basics.

Check out the article here…and for those of you in Southern California, visit Adventures by the Book for information on an entire series of book marketing events (covering author websites and much more!) from the SoCal Author Academy, beginning with internationally bestselling author Lisa See in October.



Mini Q&A with events manager Susan McBeth

By Midge Raymond,

This is an excerpt of Susan McBeth’s Q&A in Everyday Book Marketing, in which she talks about how authors can connect with readers through nontraditional book events, and how authors can plan the perfect event to promote their books. For more book promo information, and to read Susan’s complete Q&A, check out Everyday Book Marketing.

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Susan McBeth is the founder and owner of Adventures By the Book, which provides opportunities for readers to connect with authors through events and worldwide travels. She has worked as an event coordinator for more than twenty years, including as director of events and marketing at an independent bookstore, and has hosted events ranging from small, intimate gatherings for debut authors to large-scale events with high-profile and bestselling authors. Susan is also hosting the Southern California Author Academy, a monthly series of interactive workshops on book promotion for authors, beginning September 29, 2013, in San Diego.

Q: In what ways can nontraditional book events be good for sales and exposure?


A: Nontraditional book events are a fabulous way to increase sales and exposure for a variety of reasons. Keep in mind that the most successful events are those in which the author and the reader make a connection on some level. And when that magical connection occurs, you are more likely to generate increased book sales and exposure, as these readers will want to share with others the “experience” they just had.

Q: What are a few examples of non-bookstore events an author might try?


A: The best kind of nontraditional book event is one that is a good fit for an author’s particular book, keeping in mind that the primary goal is to make a connection with the reader.

For example, say you have written a lighthearted, fun piece of fiction. Since the best way to connect is to envision what it is you want your readers to feel or experience when they read your book, try to anticipate your demographic. In this case, your audience will likely consist of women who want to laugh and be entertained. A happy hour event would be a great fit, then, because it has the same goals in mind. And if you are not an experienced or naturally gifted speaker, sipping a glass of wine and sitting informally amongst a group of readers is much less intimidating and more natural than lecturing in a more formal setting, and allows you an opportunity to chat one-on-one with readers. And when readers share a glass of wine and some appetizers, they already start off an event having a good time and possessing a mindset that the fun will continue, so your connection has begun even before you start speaking.

For more advice from Susan, and to read Susan’s complete Q&A, check out Everyday Book Marketing.

Click here to visit Susan’s website. 

To learn more about the Author Academy, click here. And for more details about this series of workshops, see this blog post by Susan on what’s to come.



Author Academy beginning in September in San Diego!

By Midge Raymond,

When Forgetting English was published back in 2009, I was overwhelmed with all the book promotion I had ahead of me. And one thing I learned quickly was that I could promote my book around the clock, and it still wouldn’t be enough. Because there’s always more that can be done, how does an author decide where to start and — just as important — where and when to end?

everydaybookmarketing

The bad and good news is that there is no end to book promotion, but you can find a balance. This is one of the reasons I wrote Everyday Book Marketing. And I am absolutely thrilled to be part of Adventure by the Book‘s new Author Academy, which launches in September and offers incredible opportunities for authors to prioritize, strategize, and make the most of their budgets, even if time and/or dollars may be hard to find.

The inaugural workshops for the Author Academy will take place on Sunday, September 29, in San Diego. The day will be divided into two parts, starting with a general overview of Everyday Book Marketing that covers essential book promotion basics (from 10 to 11:30 a.m.), followed by an interactive workshop (from noon to 2:30) that builds upon the morning session and in which, using a checklist, you will create your own customized marketing plan. Click here for more details and for registration details.

I’m particularly excited about teaming up with Susan McBeth of Adventures by the Book, whose Author Academy series will continue with monthly interactive workshops covering everything from how to take the best author photo possible to how to shine at your book events.

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Visit Adventures by the Book for more info — we hope to see you in September!