It looks as if Simon & Schuster isn’t giving up its plan to publish an unknown writer — today’s New York Times features a story about a contest on Gather.com (a social networking site described as “MySpace for adults”) in which unpublished novelists can enter by submitting a full-length manuscript. The first chapters will be posted and voted upon by the members of the site, then a second round will follow with the top twenty second chapters, and so on until a winner is chosen by a judging panel.
The good news about the First Chapters Writing Competition is that, unlike the Sobol Award, this contest is free to enter, from now until the March 15 deadline. (See below for posts on the expensive Sobol Award, the winner of which Simon & Schuster was to publish until the contest was cancelled this week.) More good news is that the winner (if one is chosen) will receive a $5,000 prize, a standard publishing contract with Simon & Schuster, and promotion and distribution by Borders (subject to all the fine print, of course).
The fine print posted at the site is not unlike other contests, requiring that manuscripts be unpublished, original works not under consideration elsewhere, and that authors agree upon entering to sign their rights over to Simon & Schuster. Of course, it includes this caveat: “In the event that less than 200 Submissions meeting the minimum standard criteria of the Competition are timely received by Gather, Simon & Schuster reserves the right to not award the publishing prize.”
Because the contest is free to enter, this competition will likely have fewer problems than the Sobol in attracting manuscripts. What’s unusual is that until the manuscripts are whittled down to the top five, the voting will be based upon the first three chapters only. While there are always exceptions, most publishers do not purchase books based on only three chapters. Hence another caveat: “If the Panel determines that there are no Submissions of publishable quality from the Round 4 finalists, Simon & Schuster reserves the right to review all Submissions from Round 3 (i.e. the 10 semifinalists) to determine the Grand Prize winner.” The rules don’t indicate what happens if none of the semifinalists’ books are “of publishable quality.”
In addition, there are bound to be additional questions from writers, among them what constitutes “book length” as well as “commercial fiction,” both listed in the guidelines without further explanation. And because it’s using the “community” voting system, which brings to mind images of a writer’s friends and family casting vote after vote, the contest has already announced that “Gather will monitor the Competition for irregular voting patterns and fraud, and will disqualify votes and entrants if, in the Sponsor’s sole judgment, we determine that the integrity or fairness of the Competition has been, or could be, compromised.”
Though unconventional, this contest does take into account what makes a book sell: readers. And by asking readers to vote, the publisher is assuming that the most popular book will win, and hence will sell in book form. It’ll be interesting to see how this new model is embraced by writers, readers, and the publishing industry alike.